ANDREW GOODWIN

Andrew goodwins 5 aspects of music videos.

Thought Beats - Seeing the Sound
Narrative and Performance
Star Image
Relation of Visuals to Song
Technical Aspects


Though Beats - Seeing the Sound

Step 1 - Looking at the structure of the song, separating it into verses and chorus
Step 2 - The artist's voice. The trademark to the video and the song. Easily recognisable and helps with brand identity and star image.
Step 3 - The story the artist is trying to tell is complimented by the music video.


Narrative and Performance

Goodwin believes it is important for an artist to be in their own music video. He thinks it gives the viewer a better understanding of the song, as they know who's perspective it's coming from. A good example of this would be Foo Fighters - Run. The whole band features in the narrative and the lead singer is Dave grohl, the frontman. The anarchist themes fit in with the angry lyrics and rock n roll genre.






3. Star Image
When the the artist of the song is featured in the music video, they will be positioned in a way to make them unique from the others. This can be done though costumes, framing or lighting, in association with the music.

The Shoes 'Submarine' does this by making everyone but the artist have skin over their eyes and mouth.









4. Relation of Visuals to Song

A music videos' visuals must share similarities with the song, or show direct contrast. An example of this would be 'Warning' by Green Day. the character in the song goes through a police tape while a raid is happening just as the lead singer says "oh crap a police line, better not cross".





5. Technical Aspects
Godwin said that technical aspects help hold a music video together through mise-en-scene, camera shots / movement, editing, and sound. A great example of this is 'The music scene' by Blockhead.
Everything moves as the music does.