INITIAL TASK ANALYSING MUSIC VIDEOS
Andrew goodwin
codes and conventions "dancing in the distraction facotry"
continuity doesn't exist like in film
actions v
compliment contradict or amplify
lyrics and visuals
-illustrate
-amplify
-contradict
-cutting visuals in time to music
genre exists in music videos
-stadium performances
-studio performance
-location
-narrative
-conceptual/experimental
artist close-up
-artistic branding
-celebrity culture
-artistic portayal
-implications on looking good
because of record companies
artists develop motifs
Looking and voyeurism
-nudity/near nudity/revealing clothes
-exhibitionism
-an intimate location like a bedroom
-frame within a frame
usually male gaze appeals to men as well as women in music videos
being able to zoom into a drummer
it's seeing things you wouldn't see
intertextuality
-taking things from other texts or iconography
-other music videos
-fims
-tv programmes
intertextuality
-thought beats - where do you see the sound
-narrative and performance
-the star image
-relation of visuals to the song
-technical aspects of music video
1. to look at the music itself we must take into account the structure of the song
2. the voice is expressive
3. artist is the storyteller, there needs to be sincerity
songs fail to give us the complete narrative
only get a gist of the meaning of the song then make up out own idea of whats being told
goldwyn that explains that music videos should ignore common narrative. artist as both narrator and participants helps to increase authenticity. features and easter eggs for people at all times so people watch repeatedly.
meta narrative with the star image
technical aspect
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