Graphics, logo
Customer testimonials and endorsements
-Production launch/marketing
-Promote key messages and values
-Internal/external training
-Showreels
-Event coverages
Analysis of event videos
-Target audience
-Mode of address (tone/narration/lexis/delivery)
-Technical conventions (image/music/editing/colour)
-Conveyance of brand/identity
-Narrative
Clear sound
Variation in shots
Bright
White people
Neutral colours
Constantly say the name of brand
Music builds up
Leave spaces in sentences for intensity
Slang to get with the kids
Writing on paper, smartphones cause they assume all kids are like that. Also every child in the uk lives in London of course.
Acting like he’s talking to the audience
Includes voiceover
Generic, aesthetic shots as transitions; such as burry lights
Captions on the images, animated
Music that corresponds to the visuals, gradually getting louder/quieter, and changes in tempo
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